Marlies Dekkers · paid media
€60K
a month, into Meta and Google.
The machine works. The real question is what most of that money is actually buying.
The frame
Two things that look identical and are not.
Harvesting demand
≠
Creating demand
Most of your budget harvests people who already want you. Almost none of it creates the ones who do not know you yet.
Channel 1 · Google
8.1x ROAS. And 80% of it re-buys people who already know you.
€6K
New customers, non-brand
[ capped ] New-customer campaigns sit at €85 to 100 a day, "limited by budget."
Channel 2 · Meta
Your best full-price ad is already AI.
5.8x overall and healthy. You are already testing AI creative, and one AI ad is near the top of the whole account. I make that the rule, not the happy accident.
AI illustration adLIVE
9.3×
ROAS · full price
account average5.8×UGC video7.8×burnt promo audiencefreq 27
Their words, not my pitch
"We have the designers. It's just coordinating. That's the issue."
Felix, in our call.
Why a team is the problem
Every hand-off taxes the whole machine.
Coordination→
Complexity→
Low speed→
High cost→
Low success
The window
14
days to capture everything Sophie and Nicole built.
They move on end of June and July 4. The playbook lives in their heads. Let's get it into a system while they are still here to shape it.
The fix
Ten roles, one operator.
The usual setup
👥
A specialist per role, plus the coordination between them.
My setup
⚡
One operator and AI carrying all of it. No hand-offs.
What you hand me
One operator runs the whole stack.
grow · front end
- Meta + Google, daily
- AI creative engine
- CRO + landing pages
- Copy + angles
also serving coffee and giving compliments ☕
Your side of the deal
I need one thing back: someone who can say "kill this ad."
No briefs. No buyouts. No committee. Just one brand gatekeeper with veto power. Everything else, including the Google policy flags that keep pausing your ads, is on me.
How month one runs
Absorb. Document. Automate.
I embed on purpose for one month, drain their heads into systems, then step back to running it lean.
1AbsorbSophie + Nicole download
2DocumentSOPs + AI agents
3Buildcreative engine live
✓Run it leanone call a week
The ladder
Big impact on month 1, cruise speed onwards.
Month 1 · Hands-On CMO
$5,900
ten roles in one, embedded
Both channels, creative engine, CRO, tracking, SOPs, agents. The heavy lift, done once.
Then · Meta as Primary, Google as Maintenance
$2,300/mo
ongoing, from month 2
One call a week. Report. Grow. Cancel anytime.
The choice
Rebuild from scratch, or keep it running.
× Hire and rebuild
Post the role, interview, onboard, ramp a new hire. Months of gap, right when momentum matters.
slow · risky
✓ Bridge it with me
I plug in while Sophie and Nicole are still here, capture everything, keep both channels live.
live in days
Let's move
Start while Sophie and Nicole are still here.
Two weeks of overlap is the difference between a documented machine and a guess.
RODRIGO NASK
Kick off this week →